About ThoughtFox
AI Transformation, Led by Operators
We're not another consulting firm selling frameworks that sound good in PowerPoint. We've built this in our own organizations-and we have the results to prove it.
Born from Frustration
ThoughtFox exists because the consulting industry has failed businesses when it comes to AI.
Too many organizations have paid six figures for strategy decks that sit on shelves. They've attended training that didn't translate to real work. They've hired consultants who've never actually built what they're recommending.
We took a different approach.
Before founding ThoughtFox, our team led AI transformation at scale-inside real organizations, with real constraints, real budgets, and real consequences. We've managed the change management, fought the battles with legal and compliance, trained teams who were skeptical, and delivered measurable productivity improvements.
Now we're bringing that operational experience to organizations like yours. Not as consultants who parachute in with recommendations-but as partners who've been in your shoes and know exactly what works.
Leadership
Ben Churchill
Founder & CEO
Ben is Chief AI Officer at Ocuco, a global healthcare technology company, where he led their AI transformation from zero to organization-wide adoption.
Track record:
- •30% productivity improvement across engineering and operations teams at Ocuco
- •Trained 500+ employees on practical AI adoption
- •Built full EU AI Act compliance program from the ground up
- •Co-Founder of Clean Cooling Capital, a climate tech investment firm leveraging AI for sustainability impact
Ben holds a Master's degree in Mechanical Engineering and has published articles on AI strategy, organizational transformation, and the intersection of AI and climate tech.
Niki Buitenrust Hettema
Co-Founder & Strategy Lead
Niki is a digital transformation strategist with 15+ years at Google, where he leads EMEA Strategy & Operations for Google Marketing Solutions. At Google, he has held multiple global leadership positions driving large-scale automation projects, developing AI and machine learning-powered data architectures, and fostering innovation across engineering, operations, and sales teams.
Track record:
- •15 years driving digital strategy and AI adoption at Google across multiple global markets
- •Global Insights Lead for Technology and Automotive sectors, leading cross-functional innovation teams
- •Expert in Google Analytics, automation, e-commerce strategy, and big data analysis
- •Entrepreneur and founder of Royal Bhaktapur, a fair-trade business, recognized as one of the Top 10 Best Young Business Ventures in the Netherlands
Niki holds a Bachelor's degree in International Business and Management Studies and brings business experience across 10+ countries in North America, Asia, and Europe. He is fluent in Dutch and English.
Edel Churchill
Co-Founder & COO
Edel is a strategic operations leader with deep expertise in healthcare, marketing, and organizational transformation. She brings a unique blend of clinical knowledge and business acumen to ThoughtFox, where she drives operational excellence and ensures every engagement delivers measurable impact.
Track record:
- •Head of Marketing at MEG, a leading healthcare technology company, driving market positioning and brand strategy
- •Former practising dental surgeon with 11 years of clinical experience, bringing deep healthcare sector expertise
- •Strategic marketer and business development professional with proven success in healthcare, technology, and professional services
- •Board member with experience scaling organizations and driving strategic initiatives across multiple sectors
Edel combines clinical insight, marketing expertise, and operational leadership to ensure ThoughtFox solutions are grounded in real-world healthcare challenges and market realities. Her unique background bridging clinical practice and business operations enables her to translate complex AI concepts into practical, organisation-wide implementation strategies.
What We Believe
These principles guide every engagement, every recommendation, and every solution we deliver:
Who We Work With
Industries
Company Stages
Geographies
Proven Results
Results That Speak for Themselves
30%
Average Productivity Improvement
500+
Employees Trained
100%
EU AI Act Compliance Rate
3 months
Average Time to First Results
€2M+
Value Created for Clients
12+
Industries Served
Partners & Affiliations
Our Values
Integrity First
We tell you what you need to hear, not what you want to hear. If AI isn't the right solution, we'll tell you.
Radical Transparency
Every recommendation includes the reasoning, the alternatives, and the tradeoffs. You make informed decisions.
Leave You Better
Our job is to make ourselves obsolete. We transfer knowledge, build capabilities, and empower your team to run without us.
Join Us
We're growing. If you're an operator who's built AI transformation programs in real organizations-and you're tired of traditional consulting-we'd love to talk.
Open Roles
We're currently hiring for select positions. If you have hands-on experience leading AI transformation, we want to hear from you.
Get in TouchWork With Us
Ready to transform your organization with proven AI strategies? Let's talk.